we are
RBA is a full-service branding and advertising agency in Dallas, Texas. Our purpose is to help good people do great things. We build brands using creativity, strategy, and a get-shit-done attitude. One of Ad Age’s Top 25 Best Places to Work in the USA, we are culture driven, client obsessed, and hyper focused on creating work that wins™️.
We serve challenger brands — brands who are ambitious, passionate, and driven to take on their competitors. Just like a challenger brand, we are nimble, agile, and view every obstacle as an opportunity. The obstacle is the way.
We are brand kind
Full Team Ahead. Put the team first and your ego last. Respect the group, listen, and encourage. Treat your teammates and our clients with empathy and kindness.
Get Sh*t Done. Crush deadlines, follow process, and create work that wins. Be detail-oriented, determined, and well-prepared. Do whatever it takes and own the results.
Client Love. Treat clients like people, not paychecks. Be grateful for the opportunity to partner with our clients. Don’t bunt—aim for the fences with every client and every project.
Learn For Life. Be eager to learn, teach, and adapt. Be open-minded and explore outside our comfort zone. Be curious and commit to self-improvement.
Seriously Awesome. Create seriously awesome work. Genuinely love the work we do. Take the work seriously, but not yourself.
the team.
The best companies have the best people. We believe in bringing together people from different backgrounds, different skill sets, and different experiences to form one mentality—to create the best work for our clients. Albert Einstein once said, “the day you stop learning is the day you start dying.” Our people relentlessly pursue knowledge and deep understanding of our craft, as well as our clients’ businesses. Because that’s how we keep growing and producing results that change consumer perceptions and create advocates for our clients’ brands.
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Ross Cromartie
Partner / President
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Kace Phillips
Partner
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Sarah Markel
Partner / Vice President, Operations
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Chris Erickson
Media Director
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Emily Smith
Account Executive
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skyler styron
senior developer
why rba?
Our purpose is helping good people do great things. We specialize in working with challenger brands with ambition that outpaces their resources and passion to tackle their competitors. Our promise is to elevate business using kindness, creativity, strategy, and an excellent client experience.
Our culture is built around authenticity. It's our biggest competitive advantage.
We were born digital, but we take a holistic approach to our clients’ businesses.
Our DNA is transparent, nimble, and responsive.
