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  • about us

we are

RBA is a full-service branding and advertising agency in Dallas, Texas. Our purpose is to help good people do great things. We build brands using creativity, strategy, and a get-shit-done attitude. We are all about our culture, and are proud to be one of Ad Age’s Top 25 Best Places to Work in the USA.

Our agency is a place where clients are worth more than their annual spend, where we embrace criticism, welcome challenges, and do whatever it takes to succeed. In this business, there’s no magic formula, no secret serum — just smart people rolling up their sleeves, putting in the work and having the fortitude to do whatever it takes.

We believe the most important element in advertising is the truth. Clients who are passionate know that building a great brand is a huge challenge. With RBA, it’s challenge accepted.

We are brand kind

Full Team Ahead. Put the team first and your ego last. Respect the group, listen, and encourage. Treat your teammates and our clients with empathy and kindness.

Get Sh*t Done. Crush deadlines, follow process, and create work that wins. Be detail-oriented, determined, and well-prepared. Do whatever it takes and own the results.

Clients Are People. Treat clients like people, not paychecks. Be grateful for the opportunity to partner with our clients. Don’t bunt—aim for the fences with every client and every project.

Learn For Life. Be eager to learn, teach, and adapt. Be open-minded and explore outside our comfort zone. Be curious and commit to self-improvement.

Seriously Awesome. Create seriously awesome work. Genuinely love the work we do. Take the work seriously, but not yourself.


the team.

The best companies have the best people. We believe in bringing together people from different backgrounds, different skill sets, and different experiences to form one mentality—to create the best work for our clients. Albert Einstein once said, “the day you stop learning is the day you start dying.” Our people relentlessly pursue knowledge and deep understanding of our craft, as well as our clients’ businesses. Because that’s how we keep growing and producing results that change consumer perceptions and create advocates for our clients’ brands.

our three uniques

Our purpose is helping good people do great things. We specialize in working with challenger brands with ambition that outpaces their resources and passion to tackle their competitors. Our promise is to to elevate business using kindness, creativity, strategy, and an excellent client experience.

Our culture is built around authenticity. It's our biggest competitive advantage.

We were born digital, but we take a holistic approach to our clients’ businesses.

Our DNA is transparent, nimble, and responsive.