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the collection.

Multifamily living has been booming all across the country during the most recent commercial real estate cycle. RocketBrand was selected by Chicago-based AHC Funds to do naming and branding in Dallas for a group of townhome developments in the Henderson corridor. While the townhomes are similar in finish out and demographics, they are all located a few blocks from one another. However, our strategy was to create a unifying name and brand that would tell the entire story. Thus, The Collection was born.

what we did.

  • Strategy
  • Name Development
  • Brand Design
  • Brand Messaging
  • Print Advertising
  • Outdoor Advertising
  • Website Design
  • Website Development
“They look at branding from a different perspective than most firms, which allows them to create something that not only looks great, but has a deeper meaning and strategy tied to it.”

- Rob Gilbert, VP Asset Management, AHC Funds

a limited edition.

The Collection provides the experience of home ownership without the commitment. These are finished with custom cabinetry, high-end Bosch and Samsung appliances, and real hardwood floors. In order to showcase the true luxury, we created a multifamily brand that was minimalist, exclusive, and utilized conceptual lifestyle imagery to set the tone for what residents could expect from The Collection.