the collection.
Multifamily living has been booming all across the country during the most recent commercial real estate cycle. RBA was selected by Chicago-based AHC Funds to do naming and branding in Dallas for a group of townhome rental developments in the Henderson corridor. While the townhomes are similar in finish out, they are non-contiguous with units all located within a few blocks of one another. Our challenge was to create a unifying name and brand that would tell the entire story. Thus, The Collection was born.
what we did.
- Name Development
- Brand Messaging
- Brand Design
- Print Design
- Outdoor Advertising
- Strategy
- Web Design
- Web Development
- Rob Gilbert, VP Asset Management, AHC Funds
a limited edition.
The Collection provides the experience of home ownership without the commitment. These are finished with custom cabinetry, high-end appliances, and real hardwood floors. We wanted to convey the true quality and lifestyle The Collection provides, so we created a brand that was minimalist, exclusive, and utilized conceptual lifestyle imagery to set the tone for what residents should expect.
