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Meet Zach Alden, Account Executive at RocketBrand

What is your background?

I was raised in Dallas–not quite born here, but I like to say I got here as fast as I could. I studied comparative literature at Haverford College in Philadelphia, and spent summers in various places, often road-tripping.

 

What drew you to a career in marketing and advertising?

I gravitated towards advertising and marketing after joining a Miami-based music company. At that time, I worked with my team to find inventive ways to ensure good music reached the greatest number of people who would be the most likely to engage with it.

After Miami, I returned to Dallas to co-manage Hometime, a business my father started over ten years ago when he realized that nearly everyone in our community owns a home, but not everyone has time to give it the attention it needs.

I found further satisfaction thinking about messaging and how to improve a brand I cared about. My experience coincided with important principles in marketing and advertising, and I felt I could contribute meaningfully to RocketBrand.

 

 

What’s your favorite part about working at RocketBrand?

It’s a privilege to be able to closely witness the creation of so many different projects under one roof. I enjoy hearing about what matters most to our clients and figuring out the best way to make those things come to fruition.

 

What do you do outside of work?

I’m always listening to podcasts, audiobooks, and music. Also, working out, and some film photography.

 

What’s the best vacation you’ve ever been on?

Working in Miami doubles as vacation time!

 

 

What’s your guilty pleasure movie or show?

I don’t watch much television, but I’m waiting eagerly for Ozark’s S2 with Jason Bateman. I’m definitely a consumer of YouTube content, especially interviews. And the Breakfast Club NYC Power 105.1 never disappoints.

 

Best Dallas BBQ?

Lockhart BBQ. Slow Bone is a close second! 

 

What music are you currently listening to?

Check out my Spotify! 

What inspires you?

I’m inspired by various authors, thinkers, and public figures. “The 7 Habits of Highly Effective People” has been particularly heartening.

 

What advice would you give someone looking to get into Marketing and Advertising?

Keep an open mind. Listen more than you talk. Clients matter most.